So for those of you who are curious and don't already know, here is a lil bit of info on what it is that I do here as a Video Marketing Representative at AristoMedia.
The whole process starts out by my boss Craig or I tracking down some artists that have put out new videos - often times the labels will approach us, but we like to continue to be actively searching anyhow. From there we have to contact the appropriate person at that record label and try and strike a deal for us to distribute and promote the video. If the record label chooses to have us promote the video, we then agree to track where and how often the video is being played, and put all of that info into one report every 3 weeks (for the extent of 2-4 reports). That's where you guys come in!
You guys have all by now heard me talking about tracking for this INO reel. This is why it is so important. These days you may notice video content has slowed down. This is because since digital distribution like Napster and iTunes and such have come into play, the music industry has been losing money. Now with the shifting economy, there is even less money to spread around than before, and record labels are being very careful about where they allocate said money. Thus, fewer music videos are being produced, and of those that are being produced, only a fraction are being distributed as deeply as they should be. For instance, many record labels are deciding to take distribution and promotion on themselves and end up only servicing videos to the Gospel Music Channels of the world. Now, while there is absolutely nothing wrong with Gospel Music Channel (I love those kids, they are one of my outlets, too!) it does leave all of the awesome Regional shows out of luck.
"What's this all got to do with me?" you may be asking at this point. Well, what we are trying to do is catch some of these big fish record labels (like INO, cough cough) and show them the value of all of our regional shows. We do that by showing them our tracking reports of how many households you guys hit and how many extra spins you guys are giving these vids. Then they will see how great you all are and what a value you are to their artist, and they'll have no other choice than to give us more videos!
BUT here's the other problem...INO is just testing the waters and doesn't want to invest a lot of their money yet, unless they KNOW that it will be worth it. So they sign on for a deal of 2 reports. That gives
me 6 short weeks to try and get a hold of my 145+ outlets and get them to commit to playing these videos. That is not a lot of time at all!! Especially considering that you guys plan a lot of episodes in advance AND that even if I just sat on the phone all day and was able to reach everyone , I still wouldn't be able to get through all those calls in a day. And of course, you guys are very busy too and so you can't always answer the phone or respond to emails right away - i get that. Then add on that in those 6 weeks I am also working on trying to schedule interviews, plus making ecards, plus working some of the Country and Rock videos as well. Whoo!
So all of this is to say, I hope you understand that I'm not just calling all the time to bug you. The information that I ask for is important because you guys are important. And while it's a lot to do, it's a lot of fun because you guys make it all worth while. Getting to talk and chat with you, seeing how awesome you guys are and how much work you put into your shows. It really is incredible.
So there you have it. There is a bit of insight into what I do, and I am ALWAYS, ALWAYS, ALWAYS happy to hear more about what you guys are doing, so never be afraid to share, and never be afraid to tell me if there is something I could do to make things easier on you. Cause I am here for you guys. On a side note, I do intend to get a blank DVD out to you all soon so you can burn me some copies of your show and give me some REAL insight into your magic.
Thanks all, have a good one.
~Rachel@aristomedia
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